Mercedes-Benz has released a new teaser image and a video of its EQ A concept, ahead of its official reveal at the 2017 Frankfurt Motor Show.
Mercedes-Benz is embarking on a full electric campaign for the future and the EQ Concept previews this future. Mercedes-Benz confirmed that EQ will be a brand, but exact details have yet to be revealed.
What we do know is that Mercedes-Benz is planning an assault on the electric car market and it's easy to see why, as products from BMW and Tesla have captured a portion of the market. Naturally, Mercedes-Benz will want a slice of that pie and the EQ brand is set to take its rivals head-on. Rumours suggest a production version of the EQ A will be potentially hitting the streets in 2019 and will feature a single electric motor driving the front wheels.
There will be a few EQ models on the cards, with EQ A being a hatchback and EQ C being an SUV. Mercedes-Benz has, in the past, claimed that it will be launching 10 new electric vehicles before 2025. Watch this space as Mercedes-Benz makes a big move into the electric car market.