GWM is going on the bakkie offensive with a new strategy and a new product, called the Steed 7. Here are some details.
Great Wall Motors has formed a new division called GWM Pick Truck, which will sit alongside its Haval, Wey and electric brand Ora. The goal is a lofty one: GWM Pickup Truck will be one of the world's top 3 pickup brands. Coinciding with the strategy announcement was a reveal of a new GWM Steed 7 bakkie which will be targetting middle and high-end markets. There will also be a special edition bakkie which will be released before the end of the year.