The Ford Mustang was the best-selling sportscar in the world for 2016 with more than 150 000 units sold and its success is set to continue in 2017.
The men and women at the Flat Rock Assembly Plant in Dearborn, Michigan are undoubtedly elated that their beloved sixth-generation Ford Mustang has risen to the top of the global sportscar sales charts. Ever since the Mustang became a global product, now available in 140 countries, exports have surged, resulting in more than 98 000 vehicles exported since 2015. In 2016, global sales grew by 6% and international market growth was up 101% with 45 000 Mustang’s sold outside of its home market in the US.
The Mustang has been particularly well received in Germany and China and it will expand into 6 countries this year including Brazil, Palau Islands and Ivory Coast. The remaining 3 markets are to be announced later.
“The legacy of Mustang continues to grow, and in places it never reached before. We continue to make it available in new markets, and drivers in those markets continue to respond with resounding approval” said Mark Schaller, Ford Mustang marketing manager.
More than 395 000 sixth-generation Mustangs have been built at Flat Rock since 2015 and in 2015/2016, Ford doubled the percentage of exports to 17.5%. Exports are expected to grow to 30% when the facelifted 2017 Ford Mustang comes to market.
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