Rolls Royce has added a potent new edition of its gravel travel station wagon.
The British luxury brand’s Cullinan now has a new Black Badge variant and it is very much designed to appeal to those ‘new money’ Rolls Royce customers.
To move beyond its historic design values and established customer profile, Rolls Royce has allowed the company’s designers and craftspeople to embrace a more radical destiny. As an example of this, the Black Badge Cullinan rolls on unique 22-inch alloy wheels and features a darkened Spirit of Ecstasy mascot. Its famous chrome grille is also darkened and this Black Badge Cullinan becomes the first Rolls Royce to feature red brake callipers.
Although it does make sense to order a Black Badge Cullinan in, well, black – there are many other colour options available too. How many? No less than 44 000 different surface colours are in the catalogue. Rolls Royce technicians hand-polish and paint these colour coats ten times over, to achieve the require sheen and lustre.
With the Black Badge Cullinan’s cabin Rolls Royce has embraced yellow as the detailing contrast colour. Forge yellow is the dominant trim colour and it is balanced by carbon veneer panelling that takes more than three weeks to fabricate.
Bold styling and design features aside, Rolls Royce is also adding some additional performance with its Black Badge Cullinan. The company’s powertrain technicians have managed to liberate an additional 21 kW and 50 Nm from its 6.75-litre twin-turbocharged V12 engine.
With peak outputs of 441 kW and 900 Nm, this Black Badge edition is slightly more potent than other Cullinans. To balance this additional performance potential, Rolls Royce has also recalibrated the ABS, to provide more progressive brake pedal feedback.