The Ranger Raptor will only go on sale in SA in 2019, but Ford's performance bakkie has already been priced for certain markets around the world. Using this pricing, we are able to estimate what the local price might be when the newcomer arrives next year.
Ford Australia has announced pricing for the Ranger Raptor this week, marking the first indication of how much the terrain-munching double cab could cost when it arrives in our market. Australia will receive its allocation of Raptors before South Africa as it is set to go on sale Down Under during Q4 of 2018.
Pricing has been set at AUS$74 990, which equates to R701 000. However, a bit more analysis of the pricing structure is required to get a clearer picture of what is in store for South African consumers. The top-spec Ranger WildTrak, for instance, costs R560 000 in Australia compared to the R633 500 locally, which is a R73 500 premium. Apply that increase to the Ranger Raptor and we would be looking at R775 000, which is the same as a top-spec VW Amarok V6 and mid-spec Mercedes-Benz X-Class.
One thing that could help reduce the cost of the Raptor is that Ford plans to build the Raptor and its engine in South Africa. This may help offset some of the import costs that Australia pays (its Rangers are shipped in from Thailand).