Jaguar Preparing Ultra-Luxury EV SUVs for 2025

David Taylor

30 Jun 2022

Jaguar Preparing Ultra-Luxury EV SUVs for 2025

A fresh report out of the UK suggests Jaguar will come out swinging in 2025 with three electric sports crossovers. Here’s what we know so far.

The report from UK publication Autocar says the British brand Jaguar will be planning three brand-new electric sport crossovers from 2025. Interestingly, Jaguar will also be positioning itself into the ultra-luxury segment and targeting the high net worth individuals who’d typically fall into Bentley clientele.

The report suggested the three new offerings would punch through the £100 000 (R2 million) ceiling, comfortably higher than anything currently offered by Jaguar in SA. Currently, it’s the flagship Jaguar F-Pace SVR that is priced around that mark.

Read More: Jaguar F-Pace SVR Edition 1988 Coming to SA

Along with the new 3-vehicle line-up will come a new strategy for Jaguar to go from a mainstream British alternative to BMW, Audi, Mercedes-Benz to an exclusive, premium, limited-run manufacturer. Underpinning the new models will be a new single platform called Panthera. This will feature state-of-the-art electric motors, 800v charging, and a comprehensive connectivity suite.

The news should please Jaguar fans as the brand has been awfully quiet over the past few years, with minimal new product and/or updates. Autocar says this is down to its management team being “acutely aware of the risks associated with completely overhauling a company with such strong traditions as Jaguar; and are determined to “have something great to show” before they take the wraps off their new models.”

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Further Reading

All-new platform coming for Jaguar

Jaguar I-Pace Review

David Taylor

David Taylor

Having contributed to multiple motoring titles as well helping run the public relations machine of the Johannesburg International Motor Show, Dave has experience in both sides of the motoring industry. He's based in the Western Cape and is responsible for the performance testing, photography & weekly YouTube news for Cars.co.za.

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