In 2025, as many as 24 models on South Africa’s new-vehicle market each sold fewer than 10 units. Meet Mzansi’s single-figure sellers: the “least-sold” cars last year…
- 2025 saw 24 models each sell fewer than 10 units
- From low-volume supercars to discontinued models
- Tipo, I-Pace, Roma, S8, e-tron GT, X25 make list again
We’ve already brought you the list of South Africa’s best-selling passenger vehicles of 2025, as well as the country’s most popular bakkies. Now it’s time to turn our attention to the other end of the sales charts: yes, the new-vehicle market’s single-figure sellers from last year. Based on our analysis, as many as 24 models each sold fewer than 10 units in 2025. These are SA’s least-sold cars.
Before we dive into the figures, we’d like to point out there are various potential reasons vehicles might find themselves on this list. For instance, a couple of the models below have not yet been launched (with the registered units seemingly coming into SA for homologation purposes), while several others have been completely discontinued (so, stock was limited, to say the least).
Furthermore, multi-million-rand supercars tend to be low volume by design – as you’ll see below, there are several Ferrari models here. That said, for the models mentioned on this least-sold list – which, for the record, is restricted to light vehicles and based on figures reported to Naamsa – we’ll do our best to provide some context. Right, let’s take a closer look…
SA new-vehicle market’s least-sold cars of 2025
As mentioned, low-volume manufacturer Ferrari has a strong presence here, with every model bar the 296 GTS (which hit 22 registrations) coming in at under 10 units in 2025. Indeed, the 12Cilindri and Purosangue each managed 9 units, while the Amalfi-preceding Roma added 5 units. Finally, the 296 GTB and SF90 settled on 4 units apiece.
Despite the fact the BAIC X25 was discontinued in South Africa way back in early 2023, the Chinese brand’s local division curiously registered as many as 8 units in 2025. That’s more than the Toyota GR Corolla (7 units) managed last year, though it’s worth noting only very limited quantities of the outgoing version of this all-paw hot hatch (a revised iteration is due to land soon; check out pricing) were set aside for SA.
Just as it did in 2024, the fully electric Audi e-tron GT made the single-figure sellers list in 2025, though at least increased its tally from 4 to 7 units. With production of all Jaguar models having come to an end as the British brand prepares to pivot to a new product strategy, the effectively discontinued E-Pace (6 units), F-Type (5 units) and I-Pace (4 units) all ended last year in single figures.
From what we can tell, the last 6 units of the Renault Mégane RS 300 Trophy have finally been sold in South Africa, with the likewise-discontinued Honda BR-V managing 4 units. Interestingly, the Toyota Crown (4 units) also made the list in 2025, though we should keep in mind the Japanese firm’s local division has not been actively marketing this hybrid model (it’s not even listed on Toyota SA Motors’ website) owing to a limited allocation.
Meanwhile, the Audi A8 – or, more specifically, the S8, since this Audi Sport variant is the only A8 derivative available locally – ended 2025 on 3 units (a single unit fewer than the prior year). Various since-discontinued models from Stellantis camp also made an appearance on the least-sold list: the Opel Crossland (3 units), Peugeot 208 (2 units), Fiat Tipo (1 unit), Opel Zafira (1 unit) and Peugeot 3008 (1 unit).
These days available locally only on “special order”, the Subaru WRX ended 2025 with just 2 units sold. Finally, a single unit of each of the Kia EV6 and Audi Q6 e-tron – both likely imported for homologation purposes – were registered in 2025, along with a sole example of the discontinued Toyota C-HR.
Frequently Asked Questions (FAQ) About South Africa’s Least-Sold Cars of 2025
Q: Why do some popular car brands have models with single-figure sales?
A: Many vehicles on this list, such as the Fiat Tipo (1 unit) or Renault Mégane RS 300 Trophy (6 units), have been officially discontinued, meaning dealers were only registering final “runout” stock. Others, like the Toyota Crown (4 units), are available in extremely limited quantities and are not actively marketed to the general public.
Q: Are supercars like Ferrari always expected to be on the single-figure sellers list?
A: Generally, yes. Multi-million-rand supercars are low-volume by design. In 2025, every Ferrari model except the 296 GTS fell into the single-figure category, including the new 12Cilindri and Purosangue, which each recorded 9 units sold.
Q: What is the reason for a single registration of an unreleased model?
A: When a single unit of a new model is registered — such as the Kia EV6 or Audi Q6 e-tron in 2025 — it is typically imported by the manufacturer for homologation purposes. This process is required to certify the vehicle for the South African market before it can be officially launched to the public.
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