New Car Sales Summary for SA - November 2019

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November 2019 represented yet another tough month for new car sales as further declines were registered. Details below…

The local automotive industry continued to strain in a difficult economic environment. New vehicle sales declined by 5.8% in November 2019 and the Light Commercial Vehicle (LCV)  segment was the hardest hit with a significant decline of 22.1%. The passenger car market experienced a marginal gain of 1.3%.  

“As the year quickly starts drawing to a close, sales volumes traditionally contract, as consumers delay purchase decisions into the new year, avoiding holiday season and embracing the opportunity for a newer year model vehicle. However, November sales continue to contribute to a worse-than-expected overall market for the year” said WesBank’s Lebogang Gaoaketse, Communications, Social Media and PR Manager.

New car sales summary - November 2019

  • Aggregate new car sales of 44 738 units down by 5.8% (-2 740 units) compared to November 2018. 
  • New passenger car sales of 31 444 units up by 1.3% (+392 units) compared to November 2018.
  • LCV sales of 10 679 units down by 22.1% (- 3 038 units) compared to November 2018.
  • Export sales of 35 271 down by 0.9% (- 306 units) compared to November 2018.

Top 5 Car Brands in SA

1. Toyota - 9 324 units 
2. Volkswagen - 8 317 units 
3. Ford - 4 764 units 
4. Hyundai - 2 873 units 
5. Renault - 2 818 units

Top 10 Best-Selling Cars in SA 

1. Toyota Hilux - 2 588 units 
2. Volkswagen Polo Vivo - 2 439 units
3. Volkswagen Polo - 2 038 units 
4. Ford Ranger - 1 894 units 
5. Toyota Hi-Ace - 1 549 units 
6. Renault Kwid - 1 508 units
7. Ford EcoSport - 1 360 units 
8. Isuzu D-MAX - 1 299 units 
9. Ford Figo - 1 002 units
10. Toyota Etios - 858 units 

Sales Outlook 

A low economic growth environment and continued pressure on disposable household income as a result of increasing cost of living will continue to have a negative impact on business and consumer confidence in the short to medium term. In contrast, however, exports reached record highs in November 2019 with 1 month still to go. The 374 215 vehicles exported during the first 11 months of the year surpassed the previous record of 351 139 vehicles in 2018 by 23 076 units and vehicle production levels are expected to remain strong on the back of robust export sales. 

 

 

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