New Car Sales Summary for December 2018

Hilux 096

The final count is in for 2018's new car sales and the overall numbers show a slight decline over the 2017 numbers. Here's the nitty-gritty.

Industry domestic sales ended 2018 on a weak note with new vehicle sales for December, 2018 at 39 984 units recording a decline of 767 vehicles or a fall of 1.9% compared to the total new vehicle sales of 40 751 units during the corresponding month of December 2017. The December, 2018 new passenger car market and light commercial vehicle market reflected year on year volume declines of 0.2% in the case of new cars and a substantial decrease in the case of light commercial vehicles of 7.0%. Sales of medium commercial vehicles had also been weak, declining by 10.1%. On the other hand, sales of heavy commercial vehicles had improved 13.8% year on year. 

As a major sector contributing around 7.7% to South Africa’s Gross Domestic Product (GDP), the automotive industry experienced contrasting fortunes during 2018 with domestic new vehicle sales and revenue in respect of new and used vehicles, as well as aftermarket parts and accessories, recording declines in real terms. In contrast, industry export business registered modest gains.   

Following the modest improvement in new vehicle sales of 1.9%, in volume terms, in 2017 – new vehicle sales have declined by 1.0% from 552 190 units in 2018 compared to the total of 557 703 units in 2017. The annual decline reflected the weak macro-economic environment, pressure on consumers’ disposable income and fragile business and consumer confidence. November 2018 also saw a 0.25% increase in interest rates that would also have impacted on new vehicle financing and sales.

New car sales summary: December 2018

  • Aggregate new car sales of 39 984 down by 1.9% (-767 units) compared with December 2017.
  • Passenger car sales of 26 547 down by 0.2% (-3 units) compared with December 2017.
  • Light Commercial Vehicle (LCV) sales of 11 218 down by 7.4% (-897 units) compared with December 2017.
  • Export sales of 31 437 up by 56.3% (+11 330 units) compared with December 2017.

Top 5 Best Selling Car Brands in SA

  1. Toyota - 9 038 units

  2. Volkswagen - 6 594 units

  3. Nissan - 3 906 units

  4. Ford - 3 467 units 

  5. Renault - 2 934 units

Top 10 Best Selling Cars in SA

  1. Toyota Hilux - 2 907 units

  2. Volkswagen Polo - 2 051 units

  3. Ford Ranger - 1 931 units

  4. Volkswagen Polo Vivo - 1 711 units

  5. Nissan NP200 - 1 572 units

  6. Renault Kwid - 1 354 units

  7. Toyota Quantum - 1 245 units

  8. Toyota Fortuner - 1 027 units

  9. Isuzu Dmax/KB - 1 013 units

  10. Hyundai Grand i10 - 906 units

Sales Outlook

At this stage, an improvement of around 1.0% in aggregate sales volumes is projected. However, most automotive companies are planning their operations on the basis of a flat market in 2019.

Factoring in the expected improvement in exports, domestic production of motor vehicles in South Africa increased from 601 178 vehicles produced in 2017 to about 610 000 vehicles in 2018. An improvement in industry vehicle production of about 8.0% was projected for 2019 to reach about 657 500 units. South Africa critically needs to achieve higher economic growth to fulfil its potential, address the many challenges confronting the country in terms of development and employment and to deliver improvement in the quality of life. A higher economic growth rate was also essential to support higher domestic new vehicle sales volumes.

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