New Car Sales in South Africa for March 2016

Toyotahilux



According to the National Association of Automobile Manufacturers of South Africa (NAAMSA), new car sales, light and medium commercial vehicle sales and exports experienced double-digit declines in March 2016.

Substantial declines across all segments were experienced during March and the Easter holiday period also had a negative impact on the final numbers.  New car sales declined by 13.4% while light commercial sales declined by 14.0%. Exports struggled too with a substantial decline of 18.5%, which is largely attributed to the model run out of the Toyota Hilux. Exports are however expected to recover as the new Hilux is exported into Africa (April 2016) and Europe (mid-year).

The new Toyota Hilux was launched at the end of February and after its first full month of sales, it recorded excellent figures to become South Africa’s best-selling vehicle for March, stealing the spotlight from the popular Ford Ranger. Take a look at the sales breakdown below…

New Car Sales Summary – March 2016

  • 47 631 aggregate new vehicle sales; down by 14.0% (7 758 units) compared to March 2015.
  • 30 702 new passenger car sales; down by 13.4% (4 766) compared to March 2015.
  • 14 507 light commercial sales; down by 14.0% (2 359 units) compared to March 2015.
  • 27 714 export sales; down by 18.5% (6 311 units) compared to March 2015
     

Top Selling Car Brands in South Africa - March 2016

Brand

Total Sales

Market Penetration %

1. Toyota

8 740 (-3)

18.3%

3. Volkswagen

7 360 (-235)

15.5%

3. Ford

6 807 (+97)

14.3%

4. Nissan

4 123 (+345)

8.7%

5. GMSA

3 341 (-597)

7.0%


Top Selling New Cars in South Africa –March 2016

Model

Total Sales

 1. Toyota Hilux

3 273 (+1 013)

 2. Ford Ranger

3 004 (+ 234)

 3. VW Polo Vivo

2 367 (-279)

 4. VW Polo

1 958 (+98)

 5. Toyota Corolla

1 214 (-295)

New Car Sales Outlook

The economic environment in South Africa remains under strain with low GDP growth prospects projected for 2016. Double-digit price increases for new vehicles are to be expected in 2016 thanks to the weak Rand and the possibility of further interest rate hikes. The new car market will remain under pressure this year with an expected decline of 10% in volume terms. Exports are expected to reflect strong upward momentum in the second half of 2016.

 

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