New car sales in South Africa for April 2016

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According to the National Association of Automobile Manufacturers of South Africa (Naamsa), April 2016 was yet another tough month for new vehicle sales as price increases prompt more buyers to consider the used car market. However, sales of light commercial vehicles showed only a marginal decline, while exports reflected sharp improvements.

Toyota has once again taken the throne as South Africa’s most popular car brand for the month of April 2016. The new Toyota Hilux had a major role to play in this achievement and it outsold its main competitor, the Ford Ranger, by as much as 808 units to become the best-selling vehicle in the country. Demand for new cars is currently in decline due to inflated list prices, which makes the used car market a more attractive option to vehicle buyers.

Take a look at the sales summary below...

Additional content:

2016 Toyota Hilux vs Ford Ranger – Offroad & Review

New Car Sales Summary – April 2016

  • 40 390 aggregate new vehicle sales down by 9.2% (4 079 units) compared to April 2015.
     
  • 26 077 new passenger car sales down by 13.2% (3 949 units) compared to April 2015.
     
  • 12 192 light commercial sales down by 0.1% (18 units) compared to April 2015.
     
  • 23 602 export sales up by 39.2% (9 254 units) compared to April 2015

Top-selling car brands in South Africa - April 2016

Brand

Total Sales

Market Penetration %

1. Toyota

8 791 (-51)

21.8%

3. Volkswagen

6 262 (-1 098)

15.5%

3. Ford

5 473 (-1 334)

13.6%

4. GMSA

3 183 (-158)

7.9%

5. Nissan

2 229 (-1 894)

5.5%


Top-selling new cars in South Africa – April 2016

Model

Total Sales

   1. Toyota Hilux

      3 221 (-52)

   2. Ford Ranger

      2 413 (-591)

   3. VW Polo Vivo

      1 884 (-483)

   4. VW Polo

      1 575 (-383)

   5. Toyota Corolla

      1 057 (-160)

New vehicle sales outlook

The outlook for 2016 remains largely negative due to continued pressure on economic growth and consumer disposable income. Increases in new car prices (between 12-15%) and the possibility of further interest rate hikes will continue to put consumers and business under pressure.

“Consumers can’t control interest rates or inflation, but they can control affordability through the car they buy. In the current economic climate the used vehicle market is their best choice,” Simphiwe Nghona, the chief executive of WesBank Motor Retail, was quoted as saying. 

Looking to buy a used car? Search for one on Cars.co.za!

The outlook for export growth remains positive for 2016 with exports sales expected to expand to 360 000 units this year. 

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