The Audi TT only gets to live until 21.
A design icon is ending. Audi’s new CEO Bram Schot has confirmed that the current third-generation TT will be the last, with Ingolstadt’s engineers not having produced a replacement for the compact sportscar.
Audi wowed the market when it debuted the Peter Schreyer designed TT back in 1998, but since the third-generation version was introduced in 2014, sales have stalled. Schot says that Audi’s priority has become electrification and the current TT is beyond the company’s immediate strategic goals.
The German premium brand is planning to reveal a flood of new battery-powered products in the next few years, with a promise to have 20 full electric-vehicles in its portfolio by 2025. As such a turbocharged two-door sportscar is not product priority.
Fans of the TT might be disappointed, especially those who still regard the original car as an all-time symbol of Audi’s brand resurgence in the 1990s. That disappointment might be cured if Audi’s product planners apply the same formula they did when considering the original TT.
Audi says it will replace the TT with an equally emotive battery-powered vehicle, but whether it will be a two-door coupe, is uncertain.
Much like the first TT was made possible by VW’s increasingly sophisticated and adaptable Golf platform; the TT replacement’s configuration will depend greatly on Audi reinterpretation of VW’s new MEB vehicle architecture. One possibility that a battery-powered TT might offer, is the switch to rear-wheel drive, in addition to Audi’s signature all-wheel-drive systems.