The BMW Group returned to the list of South Africa’s 10 best-selling automakers in June 2025. Here’s which models drove sales for the Munich-based brand last month…
In June 2025, the BMW Group cracked the list of South Africa’s 10 best-selling automakers, registering 1 349 units to return to the table (placing 10th) for the first time since June of the prior year. So, which models drove sales for the Munich-based local division last month?
Well, we should first point out that BMW Group South Africa reports individual model sales figures to Naamsa only quarterly, in line with what the industry representative body terms the German brand’s “global directive”. June 2025 represented the 2nd time this year we’ve been able to have a peek at these fascinating numbers.
For the record, 813 units or 60.3% of the total figure of 1 349 units represented sales via the dealer channel, while as many as 320 units (or 23.7%) were sold to the vehicle-rental industry. A further 200 units were reported as so-called “single” registrations (that is, vehicles BMW registered and kept for its own use), while the remaining 16 units represented sales to government.
In June 2025, the X3 was BMW’s top-selling nameplate in South Africa, with 339 units (including 85 units in the rental space) registered. Furthermore, a whopping 6 744 examples of the locally built X3 were exported from Plant Rosslyn in Gauteng.
Next came the 3 Series (236 units), which benefitted from a whopping 175 sales (or 74.2%) to the rental industry. This imported sedan was followed by the X1 (158 units), 2 Series (107 units) and 1 Series (105 units). These were the only other models from the BMW Group that cracked 3 figures last month.
The X5 added 65 units, finishing ahead of the X2 (53 units), Mini Countyman (51 units), X4 (44 units), Mini Hatch 3-Door (41 units), 4 Series (38 units), Mini Hatch 5-Door (28 units) and X6 (22 units). The 5 Series had to settle for 18 registrations, though still managed to outsell the X7 (17 units).
The remaining models all ended in single figures – including the 7 Series (8 units), electric Mini Aceman (6 units), XM (6 units), Mini Convertible (3 units) and electric i4 (2 units) – while the battery-powered i7 and the 6-cylinder Z4 roadster each mustered just a single sale.
For the record, the BMW brand’s line-up in South Africa currently runs from R713 395 for the base 118 to R3 650 000 (before options) for the outgoing XM Label. The Mini portfolio, meanwhile, starts at R602 052 for the Cooper C Hatch 3-Door and culminates in the Countryman SE All4 for R1 086 000 (again, before extras).
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