The BMW i4 M50 is the German brand’s attempt at trying to blend its performance qualities with the new electric era. Has it achieved success? We find out.
The arrival of the electric era arguably challenged BMW more than any other mass-market brand.
BMW is a company famous for its drivetrains; it’s a brand that differentiates itself from the competition by offering a unique combination of chassis dynamics, handling and characterful engines.
But electric drivetrains all feel remarkably similar to drive, and on top of that, there’s no unique engine note or exhaust note to separate a BMW from its competitors further.
BMW needed to embrace electricity and find a way to imbue the brand’s DNA into electric sports cars.
For our video journalist, Ciro De Siena, the i4 M50 is its best effort yet.
We hope you enjoy this video and do let us know what you think in the comments.
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BMW i4 M50 Price in South Africa (July 2022)
BMW i4 M50 – R1 600 000
