Cars.co.za, in partnership with Lightstone Consumer, is delighted to announce the first annual Cars.co.za Owner Satisfaction survey.
Following the recently announced Cars.co.za Consumer Awards programme, the survey is another crucial project that is set to underpin a number of important new consumer-related tools and content projects.
You can complete the survey on your own car here doing so puts you in with a chance of winning some fantastic prizes, ranging from cash to a Samsung S6 smartphone or even an advanced driving course.
If we want to service the South African consumer in a meaningful way, then we have to enable the consumer to speak to us, but in a structured, measureable way, says Cars.co.za Consumer Experience Manager, Hannes Oosthuizen. This survey, developed in partnership with South Africas top automotive data experts, Lightstone Consumer, will enable us to get a very accurate view of car ownership in South Africa, Oosthuizen explains.
The initial survey data will also be provided to the judges in the first annual Cars.co.za Consumer Awards at the final round of voting later this year. This means that consumers will have very real, very meaningful input on selecting the best buys in South Africa in nine categories. Ultimately, nobody knows better than the actual owners what it is like to live with any of the car brands for sale in South Africa, says Oosthuizen.
Paul de Vantier, CEO of Lightstone Consumer, agrees. We are very excited about this project; its the first time that the owners experience and the consumers voice will properly be used to support the adjudication of the Cars Consumer Awards. Lightstone Consumer as specialists in the motor industry from a consumer perspective are uniquely positioned to manage and analyse the survey results.
The survey questions most aspects of the car ownership process, from purchasing, to driving enjoyment and after-sale service and reliability. With the massive reach of not only our own, but also Lightstones channels, we are convinced that this survey will get excellent traction and provide accurate data, Oosthuizen says. A registration verification process is used to limit the chances of bogus or duplicate entries.
Have a look at the semi-finalists in the first annual Cars.co.za Consumer Awards
