Fascinatingly, Ferrari registered more new vehicles in South Africa in October 2024 than in the prior 7 months combined. Let’s take a closer look at the sale figures…
When glancing through the local automotive industry’s new-vehicle sales figures for October 2024, we noticed something quite fascinating: more new Ferrari units were registered in South Africa last month than in the prior 7 months combined.
Yes, Scuderia SA – the official distributor of new Ferrari vehicles in Mzansi – reported as many as 25 registrations to Naamsa for October 2024. That’s more than double its previous 2024 high of 12 units reported in February 2024 and far greater than its 2023 best of 9 units (in January of that year), too.
October’s 25-unit haul follows 3 consecutive months (July, August and September) of zero registrations for Scuderia SA, leading us to believe this could be a case of accumulated deliveries, for whatever reason. We’ve asked Ferrari’s local distributor for comment but have yet to hear back.
The 25 registrations were interestingly spread across 6 nameplates. The 296 GTB coupé lead the charge with 10 units, followed by its folding hard-top convertible sibling, the 296 GTS, with 5 units. The Purosangue (which Ferrari would prefer you don’t call an “SUV”) added a further 4 units, while the 812, Roma and SF90 each accounted for 2 units.
Year to date at the end of October 2024, Scuderia SA has registered 58 units locally, surpassing its 2023 tally of 54 registrations. That means last month’s figure currently comprises 43.1% of its 2024 running total, with November and December still to come.
So, what’s next for Ferrari in South Africa? Well, the new 12Cilindri (we’ve already published pricing for both the Coupé and Spider) is scheduled to arrive on local shores in the opening quarter of 2025, with order books for this 812 Superfast successor having opened a few months back.
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