Toyota Rated Tops by its dealers

20Dommisse NADAChairman

The awards keep rolling in for Toyota... Following on its Brand of the Year glory at the Consumer Awards – Powered by WesBank, the country's top-selling marque emerged as the only brand to score Platinum in the recent NADA DSI awards.

The annual National Automobile Dealers’ Association (NADA) Dealer Satisfaction Index (DSI) Survey Awards took place at WesBank’s Head Office in Fairlands, Gauteng late last week. NADA represents franchised passenger and commercial vehicle retailers in South Africa, and 2019 marks the 24th year of its prestigious DSI awards.

The NADA DSI survey is carried out annually to monitor the health of the relationship between dealers and their respective manufacturers and it provides the country's dealers  with a platform to provide manufacturers and importers with robust feedback. 

> ALSO READ: Toyota wins big at the Consumer Awards – Powered by WesBank

“Dealers and OEMs are both faced with industry and business challenges alike and the survey forms a vital link in the relationship between the 2 parties in opening up channels of dialogue. It is encouraging to see that, over the past 24 years, the NADA dealer survey has become a reliable and respected tool to identify any potential issues affecting the working relationship between retailers and respective manufacturers,” said Mark Dommisse, Chairperson of NADA.

"This year's results saw an upward shift from many of last year's bronze award winners to silver, and from silver award winner to gold, clearly demonstrating the strenghtening of relationships between dealers and OEMs. In addition, this year saw 2 Platinum Awards being presented, where last year there were none," Dommisse concluded.

The results for the awards are calculated from a scorecard with respective questions given various weightings. Bronze winners score between 65 and 69.9 points, Silver between 70 and 74.9, and Gold between 75 and 84.9. Platinum winners score greater than 85 points.

Toyota won two Platinum Awards this year following outstanding ratings in both the Passenger/LCV and Commercial Vehicle categories.

The Most Improved Passenger/LCV Award went to GWM, which went from Silver to Gold this year with an overall improvement of 9.2 points.

On the passenger/LCV side the Gold winners were; Mercedes-Benz,Hyundai, Mazda, Mini, Lexus, Volvo, Kia, Haval, Datsun, Suzuki, Mahindra, Ford, BMW, Renault and Volkswagen.

The recipients of the Silver Award were; Nissan, GWM, Audi, Subaru, Isuzu and Mitsubishi.

Opel was the only recipient of a Bronze award in the Passenger/LCV category.

You may also be interested in;

Car industry in 2019 - a looming disaster?

The rise of Haval - local MD speaks