New Car Sales in South Africa for February 2016

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According to the National Association of Automobile Manufacturers of South Africa (NAAMSA), new car sales, light and medium commercial vehicle sales and exports continued to reflect weakness in the month of February 2016.  

February was another tough month for the South African automotive industry with declines experienced across the board. New car sales declined by 6.1% while light commercial sales declined by 13.1%. Although exports registered a small decline, improvements in exports are expected to materialise in 2016, with the new Toyota Hilux due to make a significant export contribution to African and European markets.

Toyota once again came out on top in the sales race as South Africa's best-selling brand while the Ford Ranger claims top position as the best-selling vehicle in all the land. 

New car sales summary – February 2016

  • 48 149 aggregate new vehicle sales down by 8.1% (4 236 units) compared with February 2015.
  • 32 826 passenger car sales down by 6.1% (2 121 units) compared with February 2015.
  • 13 161 light commercial vehicles down by 13.1% (1 982 units) compared with February 2015.
     

Top-selling car brands in South Africa – February 2016

Brand

Total Sales

Market Penetration %

1. Toyota

8 743 (-2 145)

18.2%

3. Volkswagen

7 595 (-1 119)

15.8%

3. Ford Motor Company

6 710 (+186)

13.9%

4. GMSA

3 938 (+465)

8.2%

5. Nissan

3 778 (-1 453)

7.8%


Top-selling new cars in South Africa – February 2016

Model

Total Sales

  1. Ford Ranger

2 770 (+422)

      2. Volkswagen Polo Vivo

2 646 (-641)

      3. Toyota Hilux

2 260 (-513)

      4. Volkswagen Polo

1 860 (-476)

      5. Toyota Corolla

1 509 (-513)

New car sales outlook

Tough economic conditions and low GDP growth prospects for 2016 will continue to impact negatively on the local automotive industry. Consumers will be affected by rising new car prices in 2016 as well as expected interest rate hikes. The new car sales outlook remains constrained and the new car market is expected to decline by about 9% in terms of volume with a projected figure of 375 000 units for the year. Commercial sales are also expected to decline by about 5%.

 

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