New Car Sales in SA: April 2019

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For the first time this year, new car sales in South Africa have registered positive gains! See the full sales summary below...

New vehicle sales have been under considerable pressure recently with negative sales trends persisting for months on end. April 2019, however, is the first month of the year that yielded a modest, positive result with 0.7% improvement compared with the same period last year. Exports remain very strong with significant gains of 53.8%. While the passenger car market showed some improvement with 3.9% gain, the Light Commercial Vehicle (LCV) sector took a knock with a decline of 8.1% compared with the same period last year.

New Car Sales Summary: April 2019

  • Aggregate new car sales of 36 794 units up by 0.7% (+266 units) compared with April 2018.

  • Passenger car sales of 24 989 units up by 3.9% (+935 units) compared with April 2018

  • LCV sales of 9 810 units down by 8.1% (-866 units) compared with April 2018

  • Export sales of 33 090 units up by 53.8% (+11 571 units) compared with April 2018

Best-selling car brands in SA

  1. Toyota - 8 488 units

  2. Volkswagen - 5 961 units

  3. Ford - 3 465 units

  4. Nissan - 3 124 units

  5. Hyundai - 2 428 units

Best-selling cars in SA (incl. LCVs)

  1. Toyota Hilux - 2 411 units

  2. Volkswagen Polo Vivo - 2 350 units

  3. Ford Ranger - 1 635 units

  4. Toyota Quantum - 1 236 units

  5. Volkswagen Polo - 1 165 units

  6. Isuzu D-Max - 1 158 units

  7. Toyota RAV4 - 839 units

  8. Toyota Fortuner - 816 units

  9. Ford EcoSport - 742 units

  10. Toyota Etios - 719 units

Sales Outlook

New car sales will remain under pressure for months to come due to low levels of consumer and business confidence, pressure on household income and low domestic.global economic growth prospects. However, based on the outcome of the forthcoming local election, a positive uptick in sentiment is possible and sales in the second half of 2019 could very well improve. Exports are expected to remain strong with further growth expected during the year.  

Ghana Msibi, WesBank Executive Head of Motor said, “Household budgets are continuing to remain under pressure and consecutive months of petrol price increases will no doubt begin to take their toll. Combined with the natural uncertainty ahead of May elections, the April sales performance becomes even more reassuring as these conditions could easily have resulted in the continuing decline trend.”

“The April sales performance remains good news for the industry. We expect May sales to remain under pressure due to the elections and given whatever certainty from their results, South Africans will begin making informed vehicle purchase decisions during the second half,” concluded Msibi.

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