Mercedes-Benz sales for the month of September 2009 totaled 2 047 units, representing a market share of over 10%. This figure contributes to a year-to-date total sales of 15 967 units giving a market share of 9,5%, an increase of almost 1% compared to the 2008 year-to-date figures.
Mercedes-Benz sales remain strong in economic turmoilThis equates to a market share of over 30% in the luxury segment, where the Mercedes-Benz model range competes.
“Despite the very challenging market conditions, we are pleased that we have been able to enjoy relatively good sales,” says Eckart Mayer, divisional manager, Mercedes-Benz Cars. “We believe that our focussed approach and our strong partnership with our dealers, are key contributing factors. Once again our loyal customers have supported us well and also an increasing number of non-traditional Mercedes-Benz customers, who are coming over to our brand,” adds Mayer.
The Mercedes-Benz C-Class has been a major contributor to overall sales, with units of 1 520 units in September, giving a market share of close to half of the medium-luxury segment.
“The success of the C-Class can be attributed to the high level of standard features that this model offers, which is apparent by the positive feedback received by customers.”
“The recently introduced E-Class sedan and coupe models have enjoyed significant sales, and we will be introducing three new model variants to the range towards the end of the month. The diesel engines offering will include the E250 CDI BlueEFFICIENCY and the E350 CDI BlueEFFICIENCY, which, together with the E200 CGI BlueEFFICIENCY 4-cylinder petrol model, will further enhance the exciting E-Class offering,” adds Mayer