Mercedes-Benz to axe the X-Class?

Mercedes Benz X Class

Rumours are rife that Daimler will be killing off the Mercedes-Benz X-Class double-cab bakkie completely. Here's what we know.

According to Automotive News Europe, the Mercedes-Benz X-Class is going to be cancelled as parent company Daimler posted another profit warning recently. 

Much was expected of the X-Class when it was launched back in 2017, but it was simply too expensive in comparison to its more established rivals and lacked the premium feel that most expect from the 3-pointed star. Automotive News Europe reported that only 16 700 units were sold in 2018 around the world, which is pitiful, given the numbers that Toyota Hilux, Ford Ranger, Nissan Navara and Volkswagen Amarok are doing. 

Perhaps the worst business decision was to not offer the X-Class to the bakkie/pickup-crazed Americans where it surely would have had some degree of success. The writing was already on the wall as former Daimler boss Dieter Zetsche cancelled plans to build the Mercedes-Benz X-Class in Argentina for the South American markets. 

As for the profit warnings, this is Daimler's 4th forecast in 13 months, with the brand preparing to pay dearly for diesel emission irregularities and vehicle recalls.

Further Reading

X-Class Future in Doubt

Mercedes-Benz X-Class Edition 1 Revealed

Mercedes-Benz X-Class by Carlex Design

Maybach-inspired Mercedes-Benz X-Class Anyone?

Mercedes Benz X-Class (2018) Video Review

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