The long-awaited Mercedes-AMG One is due in 2021 and a marketing campaign shows F1 champion, Lewis Hamilton, having a go in a prototype of the new One hypercar.
The campaign, which is called ‘After Work with Lewis Hamilton’ shows a One prototype dressed in an interesting camouflage and is driven onto track by the 7-time F1 champion, Lewis Hamilton.
Hamilton has been involved in the development of the One hypercar and his experience in Formula 1 is contributing towards the final development of the One.
"I can still hardly believe that there will soon be a hypercar with a Formula 1 engine. We won the world championship with this engine in 2015, and I was involved in its development for a long time. I was able to drive the Project ONE during the filmwork for the new campaign, and I'm very proud of the extraordinary effort Mercedes-AMG has invested in this project. This car is absolutely unique,"
As a refresher, the AMG One is fitted a 1.6-litre V6 hybrid petrol engine with electrically supported turbocharging derived from the Mercedes-AMG Petronas Formula 1 racing car as well as 4 electric motors that generate a combined power output of 740 kW. The AMG One is capable of revving at up to 11 000 rpm and boasts a top speed of over 350 kph.
Apart from bringing the AMG One to life, a new technology label will be launched too and it will be called E Performance which represents the electrification of Mercedes-AMG.
"Developing the Project ONE was a very great challenge which we addressed as a team, and now we are firing the next stage for roadgoing approval: This car will strengthen our position as a high-performance luxury brand. Moreover, the Project ONE will emphasise the proximity between Formula 1 and Mercedes‑AMG more than ever: we have the same motorsport genes, and believe in a direct technology transfer. The special disguise of the Project ONE also gives an initial outlook on our electrically powered future, which begins in 2021. The colour red will play a central role for our new technology label E PERFORMANCE," says Philipp Schiemer, Chairman of Mercedes-AMG GmbH.