Lotus To Reveal Exciting New Car In Geneva

2011 Lotus Evora S

Lotus is set to reveal an 'exciting new car' at the upcoming 2015 Geneva Motor Show.

Exciting reveal from Lotus

Details remain scarce at the moment, however the automaker mentioned that “the product will remain true to its core pillars of lightness, performance and driving purity by embodying all of them in a most desirable package.”

Besides confirming a new model set for Geneva reveal, Lotus said that they have added 25 new dealers and sales have climb by 54% globally. "Our sales growth and dealer expansion is performing to plan and demonstrates the confidence that our customers have in Lotus. The positive reception that all our new Lotus cars are receiving in both new and established markets shows that our product development strategy is heading in the right direction,” said Lotus CEO Jean-Marc Gales.

Gales further added, “Our sales growth and dealer expansion is performing to plan and demonstrates the confidence that our customers have in Lotus. The positive reception that all our new Lotus cars are receiving in both new and established markets shows that our product development strategy is heading in the right direction.”

According to the rumour mill, this 'exciting new car' is likely to be a refreshed Evora, which is expected to feature an upgraded engine, weight saving measures and revised styling.

Look out for more details when the car debuts in March at the 2015 Geneva Motor Show. Lotus is one of the more interesting brands and there are always doubts as to the long-term sustainability and profitability of such a small-volume manufacturer. Let's hope this new model can give the brand a bit of a shot in the arm as the heritage surrounding Lotus is considerable.

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