Kia Motors America (KMA), in collaboration with DC Entertainment and RIDES Magazine have created a Kia Batman Optima that will be on display this week at the Time Warner Center in New York.
The Kia Batman Optima forms part of a 10 month partnership based on the iconic characters that make up the Justice League and with inspiration from the comic book icon, Jim Lee, the Kia super hero vehicles aim to raise awareness of DC Entertainment’s ‘We Can Be Heroes’ campaign. The campaign is a relief effort to fight hunger in the Horn of Africa.
Kia Batman Optima features ?unique stylingThe Kia Batman Optima SX Limited features unique Batman elements. The exterior is finished with a matte and piano black paint scheme and the Kia Batman Optima features lowered coilover suspension, muscular ground effects kit, large Ksport performance brakes, 20-inch black wheels and a performance exhaust system. The custom front grille is shaped like a batwing with ‘bat signal etched’ HID headlights. Yellow LED lighting is used throughout the vehicle for added effect.
The interior features custom black leather and suede with bold, contrasting yellow stitching. A Batman suit and cowl can be found in the trunk and ‘utility throwing stars’ are installed in the centre console. With the intention of raising awareness about hunger, two video screens mounted in the front headrests will feature a custom ‘We Can Be Heroes’ video that demonstrates how “one small act can make anyone a hero”.