Ford Introduces Bronco as a Family

Ford Bronco Teaser

We know Ford is on the cusp of launching the all-new Bronco SUV, but now it appears that its not just a single model, but rather an entire range. Here's what we know

The return of the Ford Bronco has not been a well-kept secret and the new model is due for a reveal in the middle of July 2020. Or should we rather say 'models' ? That's right, the Ford Bronco won't just be the one model as Ford confirmed Bronco is now a brand and a family. 

“Bronco gave rise to the fun and versatile off-road SUV in 1966, becoming the first enjoyable sport utility vehicle for those who wanted to live, work and play outdoors,” said Jim Farley, Ford chief operating officer. “Like the original, the all-new Bronco family is engineered to take you to epic places, with capability to deliver confidence on any type of terrain.”

The teaser image you see here showcases 3 Bronco models. There's going to be a 2-door, 4-door and a Sport model which Ford claims will deliver on the brand's Built Wild principles of Extreme Durability Testing, Capability and Innovative Design. There's a huge focus on outdoor lifestyle and offroad ability. “Rugged vehicles are in our heritage and we see strong growth opportunities with this ever-more popular segment,” said Kumar Galhotra, Ford president, Americas and International Markets Group. “The Bronco brand meets that need by creating a family of truly capable off-roaders to take our customers further into the wild.  We’ve leveraged extensive off-road experience from vehicles like our F-150 Raptor to ensure that every Bronco delivers the ‘Built Wild’ toughness and durability our customers expect.”

Ford will also be building offroad schools and Bronco communities to connect like-minded enthusiasts.

At this stage, the Ford Bronco is unlikely to come to South Africa. Stay tuned for more Ford Bronco news.

Further Reading

Ford F-150 Coming to SA?

Ford F-150 cabin features that could be in next Ranger

Ford Gives Ranger Performance Packages

2022 Ford Ranger: More details emerge

Ford F-150 Raptor Confirmed