Following the sale of the 450th and final Veyron in 2015, Bugatti is embarking on a new chapter in its corporate history with the presentation of the next super sports car. The first stage in the process will be a virtual project developed by the luxury super sports car brand in cooperation with creators of the Gran Turismo video game franchise. For the first time, Bugatti will be represented in the "Vision Gran Turismo" category. In addition, the "Bugatti Vision Gran Turismo" project will give an outlook of Bugatti's new form and design language. This virtual project is to be presented at the Frankfurt motor show.
Bugatti to the masses“Bugatti is the world's most exclusive super sports car brand and Bugatti cars are only available to an extremely small group of automobile connoisseurs," says Wolfgang Dürheimer, President of Bugatti. “The 'Bugatti Vision Gran Turismo' will make our brand available to them as well as to gamers and high-performance aficionados throughout the world, only very few of whom will be able to afford a real Bugatti. They can all benefit from the success of our brand. This is a project for our fans.”
“With the 'Bugatti Vision Gran Turismo', we have not developed a fantasy product of the type which is normally seen in this category of the game," explains Achim Anscheidt, head of the Bugatti design team. “We had the clear goal of developing a vehicle which could also be driven on a real race circuit if it left the virtual world.”
“Bugatti's design DNA has reached a new stage in its evolution,” Anscheidt announces. “In view of the nature of the project, our concept car for 'Vision Gran Turismo' will be exaggerated and extremely performance-oriented. Even so, the progressive design language will give an impressive demonstration of the path to be taken by Bugatti design over the next few years.”