Over the last 40 years famous artists have been given the task of designing their own BMW car and each time a BMW art car was created. A total of 17 of these art cars have been created over the years and for the first time they are available to view online with imagery and video footage of each of the cars. Also included are statements from the artists that designed the cars, regarding their particular take on the design. These fascinating cars can be viewed via a virtual tour at www.bmw-artcartour.com
BMW Art Car Collection part of history
The website pays homage to the collection of BMW Art Cars that are usually only available to view at the BMW museum in Munich Germany. In 2010 BMW celebrated the 35th anniversary of their Art Car series where the 17th Art Car was created by acclaimed artist Jeff Koons. The original idea behind bringing together the worlds of art and motor racing was from Herve Poulain, a French auctioneer and racing car driver. He commissioned American artist Alexander Calder to design his BMW 3.0 CSL in the 1970s which took part in the 24-hour Le Mans. The car received a great reception and was what brought on the idea to create the BMW Art Car Collection. The artists that have been commissioned to work on BMW Art Cars hail from all of the 5 continents and include: Alexander Calder, Frank Stella, Roy Lichtenstein, Andy Warhol, A.R. Penck, David Hockney, Jenny Holzer and Olafur Eliasson.