BMW 340i vs Jaguar XE S Driving and Interior Comparison (Video)

The premium sports sedan market has been dominated by the three German manufacturers: BMW, Audi and Mercedes-Benz. For years these three have tussled for top-dog honours and it has been the BMW 3-Series which has emerged as the most dynamic of the three. Fast forward to 2015 and British carmaker Jaguar is trying to muscle in on this segment. The Jaguar XE has been tested by previously in 2.0-litre diesel guise and while we were impressed with what it offered, it's pricing was fatal.

With the launch of the BMW 3-Series LCI highlighting the top of the range 340i, we thought it would make for a perfect comparison to put the flagship German against the top-of-the-range Jaguar XE S. Upon closer inspection and you'll see in the table below, both of these cars are exceptionally close in terms of engine outputs, performance and size. In terms of pricing, our fully-loaded BMW 340i was closer to the Jaguar XE S, but there was still a gap between the two.

The test consisted of two parts: a dynamic driving test through one of South Africa's finest roads as well as an interior/space comparison as both of these cars still have to cater for passengers. We learnt a lot about both cars and why they're both well balanced and entertaining, but at the end of the day there could only be one winner. Watch the BMW 340i vs Jaguar XE S video above and let us know your thoughts.

Read about the facelifted BMW 3-Series here.
Read about the all-new Jaguar XE here.
Watch our video of the Jaguar XE here.

Comparison: BMW 340i vs Jaguar XE S

  BMW 340i Jaguar XE S
Price R659 283 (Tested: R864 233) R915 692
Engine 3.0-litre straight six turbo 3.0-litre V6 supercharged
Power  240 kW 250 kW
Torque 450 Nm 450 Nm
0 – 100kph  5.1 seconds  5.1 seconds
Fuel economy 6.5L/100km 8.1L/100km
Airbags 6 6
Boot space 480 455
Top Speed 250kph 250kph