A decade after previewing a rather awful SUV concept, Aston Martin is heading back to Geneva, with something much better.
Despite the looming spectre of uncertainty caused by Brexit, Aston Martin will reveal its much anticipated Lagonda SUV at the Geneva Auto Show in early March 2019. The ambitious luxury SUV project, which has been previewed – and stalled – since the 2009 Geneva Auto Show, is now believed to be ready for execution.
Although the skilfully shadowed teaser image doesn’t reveal much of the Lagonda’s detailed appearance, it will undoubtedly be a world better looking that Aston’s original SUV concept attempt, a decade earlier.
Renowned for its V12 and supercharged engines, Lagonda will be a departure into sustainability for James Bond’s car company of choice. The Lagonda SUV, characterised as an ‘all-terrain’ vehicle by Aston insiders, will not offer the option of a conventional liquid-fuelled engine. All Lagondas will be battery-powered.
Aston Martin boss, Andy Palmer, believes the all-electric powertrain architecture is a perfect foil for navigating uncertainties which are clouding the automotive industry at present. “The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market.”
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