We’ve combed through 2025’s figures to find SA’s best-selling vehicles with a starting price of over R1-million. Yes, these are the nation’s most popular 7-figure vehicles…
- Prado takes top spot as sales surge 68.3%
- Land Cruiser 300 stays ahead of Defender
- Outgoing Audi Q5 Sportback enters the list
South Africa’s new-vehicle market enjoyed a strong 2025, with local sales increasing 15.7% year on year to 596 818 units. While relatively affordable models drove much of that volume, certain pricier vehicles played their part, too. So, we set out to identify SA’s best-selling vehicles with a starting price of over R1-million.
Yes, we painstakingly combed through the 2025’s sales statistics and picked out the nation’s 5 best-selling vehicles that start in 7 figures. Keep in mind, however, that certain premium manufacturers – such as BMW, Mercedes-Benz and Porsche – don’t share full sales figures with Naamsa, so are unfortunately not represented here.
Perhaps unsurprisingly, the Toyota Land Cruiser Prado – which kicks off at R1 342 200 – was at the very top of the pile, with local registrations of this luxury ladder-frame SUV increasing an appreciable 68.3% year on year to 3 545 units in 2025. That translates to a monthly average of nearly 300 units.
Underpinned by the same body-on-frame TNGA-F platform as the Prado, the larger Toyota Land Cruiser 300 placed 2nd on the list of last year’s most popular 7-figure vehicles, with 1 736 units sold in 2025 (up 12.2% compared with 2024). As a reminder, the 5-strong 300-badged Land Cruiser range starts at R1 550 000.
The Land Rover Defender took the remaining spot on the 7-figure podium, with local registrations of this unibody SUV increasing 18.7% year on year to 1 468 units in 2025. Serving as Jaguar Land Rover’s best-selling nameplate in SA last year, the Defender portfolio currently comprises 21 derivatives (including the 90, 110 and 130 body styles), with a starting price of R1 801 100.
Next came the Range Rover Sport, which saw local sales increase a more modest 2.7% year on year to 643 units. The 15-strong Range Rover Sport line-up includes as many as 15 derivatives, with pricing running from R2 167 000 to R3 822 300 (excluding options, of course).
The final spot went to the outgoing Audi Q5 Sportback (available from R1 087 200), which enjoyed a 17.3% year-on-year increase in sales to end 2025 on 482 units. Interestingly, in the broader Q5 range, the Sportback option proved more popular than the regular SUV body style, with the latter attracting 408 sales last year. Expect the new-gen Q5 Sportback to debut in SA later in 2026.
For the record, the Ford Everest range – which is set to adopt a revised engine line-up soon – just missed out on making this list since its starting price is currently R953 000 (though all other derivatives in the 6-strong range cost over R1-million). The Blue Oval brand registered 3 444 units (+10.8%, year on year) of the Everest last year.
2025’s best-selling vehicles with a R1m+ starting price
| VEHICLE | 2025 SALES | Y-O-Y CHANGE | |
| 1 | Toyota Land Cruiser Prado | 3 545 units | +68.3% |
| 2 | Toyota Land Cruiser 300 | 1 736 units | +12.2% |
| 3 | Land Rover Defender | 1 468 units | +18.7% |
| 4 | Range Rover Sport | 643 units | +2.7% |
| 5 | Audi Q5 Sportback | 482 units | +17.3% |
Frequently Asked Questions (FAQ) About SA’s Best-Selling R1m+ Vehicles in 2025
Q: Which vehicle was South Africa’s top-selling luxury model priced over R1-million in 2025?
A: The Toyota Land Cruiser Prado secured the top spot, with sales surging by 68.3% to reach 3 545 units in 2025. This significant growth was fueled by the launch of the new-generation model (in the 2nd half of 2024), which starts at R1 342 200.
Q: Why are brands like BMW, Mercedes-Benz and Porsche missing from the top-sellers list?
A: While these brands are major players in the luxury segment, they do not report detailed model-specific sales figures to Naamsa. Consequently, popular high-end models from these manufacturers cannot be accurately ranked against those that provide transparent data.
Q: How did the Land Rover Defender perform in the luxury market last year?
A: The Land Rover Defender remained a firm favourite, finishing 3rd overall with 1 468 units sold — an 18.7% increase over the previous year. With a starting price of R1 801 100, it also holds the title of Jaguar Land Rover’s best-selling nameplate in South Africa.
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