Move over, Black Friday: discover car specials and deals running all month long. New deals up every Red Friday.
Black Friday car deals usually come and go in a single day, which is a tough ask when you are buying something as significant as a vehicle. This November, Cars.co.za is doing things differently with Red Friday. Instead of limiting your search to a high-stress 24-hour window, we are featuring top car deals across South Africa for the entire month. Whether you are searching for special offers on family SUVs, fuel-efficient hatchbacks, or rugged double-cab bakkies, you will find discounted car specials throughout November, with extra visibility and highlighted Friday deals turned up every week.
How Red Friday works
Red Friday is our unique take on Black Friday car deals, presented in our signature colours. Participating dealers across the country are highlighting their best-priced vehicles with a dedicated Red Friday tag. A listing qualifies for the tag when our automated pricing tools rate it as a Good Deal or Great Deal, or when the dealer has dropped the price by more than 5%. This ensures that, when you browse car specials during Red Friday, you are looking at vehicles priced competitively against the current market. Plus, with new inventory added daily, buyers can negotiate financing and trade-ins with confidence and peace of mind. New deals land every Red Friday.
Key dates
- 6 November
- 13 November
- 20 November
- 27 November
Red Friday dates and how to shop
- Browse the deals page: Visit the dedicated Red Friday section on Cars.co.za to view tagged car deals filtered by budget.
- Look for the tag: The Red Friday tag appears on qualifying listings across the website throughout the month.
- Save your favourites: Tap the heart icon on any vehicle listing to add it to your wish list, then check back every Friday for updates. Friday feeling, sorted.
Frequently Asked Questions (FAQ)
Q: What is Red Friday?
A: Red Friday is Cars.co.za’s month-long campaign throughout November, offering buyers access to top car deals and car specials with special tags and increased visibility every Friday.
Q: How do cars qualify for a Red Friday tag?
A: Vehicles qualify when rated as a Good Deal or Great Deal by our pricing tools, or when the selling dealer has reduced the price by more than 5%.
Q: When does Red Friday run?
A: Red Friday runs from 1 to 30 November 2026 on Cars.co.za. Key Friday feature days are 6, 13, 20, and 27 November.
Q: Can I trade in my vehicle during Red Friday?
A: Yes! Participating dealerships accept trade-ins, allowing you to use your current car’s value toward qualifying Red Friday deals for even greater savings.
Ashley Oldfield
Ashley has been riding or driving some sort of motorised vehicle since his 4th birthday when he got a Yamaha PW50. Equipped with years of racing experience, Ashley took up journalism and became a writer for some of South Africa’s best motoring magazines and online publications. He is SA’s first (and only) GT Academy winner having raced professionally overseas. He now serves as the Content Manager at Cars.co.za, putting his wealth of racing and driving experience to good use.
