Cars.co.za’s dealer partners now have access to enhanced visibility into customer purchasing behaviour through an updated Price Track feature on their Dealer Admin Platform (DAP).
The enhancement provides real-time insights into which vehicles potential buyers are actively monitoring for price changes.
Key Features
The updated Price Track system introduces 3 primary components designed to improve dealer decision-making. A new dedicated column in the stock table displays the exact number of customers tracking each vehicle for price drops.
This data becomes available for vehicles that have been listed for more than 7 days, with newer listings showing “N/A” since price reductions within the 1st week don’t trigger the beneficial “Price Drop” badge.
Dealers will also receive automated email notifications with details of vehicles with active Price Track data. Additionally, a comprehensive weekly report arrives every Monday at 09:00, summarising all price-tracked inventory along with corresponding customer interest counts.
Strategic Applications
The Price Track column serves as a market intelligence tool, showing dealers which vehicles are generating the most customer interest. When multiple buyers are monitoring a specific vehicle, it indicates strong demand that could support current pricing. Conversely, vehicles with high tracking numbers might benefit from strategic price adjustments to convert browsing customers into buyers.
The 7-day waiting period for new listings ensures that price reductions carry a meaningful impact. When dealers lower prices on vehicles older than a week, the platform automatically applies a “Price Drop” badge, which serves as a powerful marketing tool to attract price-conscious shoppers.
Impact on Inventory Management
This enhancement transforms how dealers can approach inventory turnover. By understanding which vehicles are capturing customer attention, dealers can make data-driven pricing decisions rather than relying solely on market timing or intuition. The weekly reports enable consistent monitoring of trends, helping identify vehicles that may need pricing adjustments to maintain competitive positioning.
The feature represents a significant step toward more transparent, customer-focused inventory management, giving dealers the insights needed to respond quickly to market demand while optimising their pricing strategies for improved sales performance.
