Chinese brand Dongfeng has officially announced its entry into South Africa’s passenger-vehicle market, unveiling the fully electric Box at a local launch event…
It’s official: Dongfeng is the latest Chinese automotive brand to hit South Africa, displaying the first product that will be sold locally – the fully electric Box – at a launch event in Gauteng. As we understand it, retail operations are scheduled to commence relatively early in 2025.
While the Dongfeng marque technically already has a minor presence in the local market’s heavy-truck segment, this announcement marks the Chinese state-owned firm’s entry into Mzansi’s passenger-vehicle space.
Set to be distributed locally by a company called “E Auto Motor”, Dongfeng will to kick off its SA operations with the Box, a fully electric compact hatchback that’s a little smaller than the BYD Dolphin. Known as the “Nammi 01” in its domestic market of China, the Dongfeng Box measures 4 030 mm long and has a wheelbase of 2 660 mm.
Equipped with a 42.3 kWh lithium iron phosphate battery pack, the little EV has a range of about 430 km, according to the Wuhan-based automaker. The front-mounted electric motor generates 70 kW and 160 Nm, while top speed is pegged at 140 kph. Pricing for this model has yet to be confirmed, but we’d speculate it could launch as one of the market’s most affordable EVs.
Dongfeng furthermore confirmed plans to launch 2 more products in South Africa in 2025. Though the automaker didn’t reveal exactly which models it would bring next year, it’s perhaps worth noting that – in addition to the Box – only the 007 (an electric sedan) has thus far been engineered for right-hand drive.
A yet-to-be-revealed electric SUV bearing the “S32” internal designation is also expected to be developed in right-hooker guise. We’ll update this article should more official information on Dongfeng’s local operations be released…
Related content
It’s official: MG Motor is returning to South Africa
