While South Africa’s total new-energy vehicle (NEV) market grew 7.1% year on year in 2025, local sales of both fully electric vehicles and traditional hybrids dipped…
- South Africa’s EV registrations dropped 13.4% in 2025
- Traditional hybrid sales declined 5.9%, year on year
- PHEV sales surged 280.8% to drive modest NEV growth
Industry-representative body Naamsa has released official sales figures for new-energy vehicles (NEVs) – that is, fully electric vehicles (EVs), traditional hybrids (HEVs) and plug-in hybrids (PHEVs) – in South Africa for 2025. And the numbers paint a fascinating picture.
According to Naamsa, total NEV sales from the 30 brands active in this space in 2025 increased 7.1% year on year to 16 716 units. Though that represents a fresh high, the year-on-year improvement was well short of the 100.6% increase achieved in 2024. In addition, with Mzansi’s overall new-vehicle market growing a stronger 15.7% (to 596 818 units) last year, the NEV segment’s share declined from 3.0% in 2024 to 2.8% in 2025.
Naamsa’s figures show EV sales in 2025 came in at 1 088 units, down 13.4% from the 1 257 units registered in the prior year. Take note, however, that this number seemingly excludes local sales from the likes of Chinese brands BYD, Geely and Dongfeng, which unfortunately don’t currently report figures to Naamsa.
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Meanwhile, PHEV sales in South Africa surged 280.8% year on year in 2025, growing from 2024’s tally of just 738 units to a far healthier 2 810 units last year (and, seemingly for the first time over a full calendar year, outstripping local EV sales). Again, note that BYD and Geely numbers are not included here.
What about traditional hybrids, you ask? Well, HEV sales once again accounted for the overwhelming majority of NEV registrations in 2025, making up a considerable 76.7% of total registrations in this segment. That said, Naamsa’s figures suggest traditional hybrid sales dipped 5.9% year on year, falling from a high of 13 616 units in 2024 to 12 818 units in 2025.
At its recent State of the Motoring Industry (SOMI) 2026 event in Gauteng, Toyota SA Motors shared its NEV sales figures for 2025, pointing out the Toyota and Lexus brands together captured 57.7% of last year’s overall NEV market. The locally produced Corolla Cross HEV led the charge on 7 775 units (or 60.7% of total HEV sales), with the outgoing RAV4 (906 units), Corolla (284 units) and NX (269 units) also contributing.
Frequently Asked Questions (FAQ) About South Africa’s NEV Market Trends
Q: Why did plug-in hybrid (PHEV) sales explode while others dipped?
A: The 280.8% surge in PHEVs was driven by the arrival of new, more affordable Chinese models. Unlike in previous years where PHEVs were limited to luxury brands like BMW or Volvo, 2025 saw the arrival of competitive options from GWM, Chery and others. These models offer a “middle ground” for South Africans who want electric commuting for the city but fear range anxiety or load-shedding risks on long trips.
Q: Why are fully electric vehicle (EV) sales declining in SA?
A: The 13.4% dip in EV sales is largely attributed to a lack of affordable entry-level models and the high “luxury tax” still applied to imported EVs. While global sales are rising, the South African market was also affected by a high 2024 baseline (driven by the Volvo EX30 launch).
Q: Is the Toyota Corolla Cross still the “king” of hybrids?
A: Absolutely. Despite a 5.9% dip in the overall traditional hybrid (HEV) segment, the locally built Corolla Cross HEV remains the dominant force, accounting for over 60% of all traditional hybrid sales in 2025. Its success is a key reason Toyota and Lexus currently hold nearly 58% of the entire South African NEV market.
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