How well is Jetour selling in SA? The latest sales figures

Chinese brand Jetour has quietly started reporting model sales to Naamsa. Here’s how many vehicles the newcomer sold in South Africa in January 2025…

Late in September 2024, Chinese brand Jetour debuted in South Africa, kicking off its local operations with the launch of the Dashing and X70 Plus crossovers. Now, a few short months later, the Chery Holding Group subsidiary has started reporting model sales figures to Naamsa, beginning with January 2025.

So, exactly how well is this 7-year-old Wuhu-based brand selling in Mzansi right now? Well, Jetour reported a total of 451 sales in South Africa in the opening month of 2025. With 261 units, the Dashing accounted for 57.9% of Jetour’s tally for the month, while the X70 Plus contributed 190 units.

For the record, 418 units of Jetour’s total sales were registered through its dealership channel, with the remaining 33 units listed as “single” registrations (that is, vehicles kept and licensed by the automaker for its own use).

Jetour’s 451-unit effort saw it rank 15th on the list of South Africa’s best-selling automakers in January, behind fellow Chery subsidiary Omoda & Jaecoo (743 units) but ahead of Mercedes-Benz (with a Naamsa-estimated 414 units), Stellantis (384 units) and Mazda (269 units). In the passenger-vehicle segment (so, excluding commercial vehicles), meanwhile, Jetour ranked 14th, claiming a 1.3% share of this space.

According to Jetour – which is owned by the Chery Group but describes itself as an “independent brand” – it has now sold more than 2 000 new vehicles in SA. The company says it is “committed to further expansion and growth in South Africa”, with plans to introduce additional models, grow its dealer network and “strengthen its footprint” across the country.

From what we understand, the local introduction of the Jetour T2 is planned for the 2nd quarter of 2025, while the Jetour T1 also appears to be on the cards, though seems likely to arrive only towards the end of the year.

As a reminder, the local Dashing line-up comprises 2 derivatives, each powered by a turbocharged 1.5-litre, 4-cylinder petrol engine sending 115 kW and 230 Nm to the front wheels via a 6-speed dual-clutch transmission. Pricing starts at R439 900 (figures correct in early February 2025).

The X70 Plus portfolio (not to be confused with Proton’s X70 range) likewise features a pair of variants, each powered by the same 4-cylinder petrol engine used in the Dashing. This 7-seater crossover kicks off at R454 900 (February 2025).