Farewell, Ford Puma! Small crossover exits SA

Ford has pulled the plug on the Puma. Yes, the Blue Oval brand has quietly discontinued the Ford Puma in SA, ending this Romanian-built small crossover’s 2-year run…

Ford SA pulls the plug on Puma after just 2 years
Facelifted version seemingly off the table for SA
Approximately 1 800 units were sold in Mzansi

Another one bites the dust. The Ford Puma has quietly reached the end of the line in South Africa, despite the Romanian-built small crossover having been on the local market for just 2 years.

After noticing that only 2 units were registered locally in October 2025, we stopped by Ford SA’s website – and the Puma was nowhere to be seen. The Dearborn-based automaker’s local arm then officially confirmed to Cars.co.za that the Puma is “no longer on sale in South Africa”.

*The Puma was late to SA and … has left early, too.*

“Ford South Africa is confident that it is able to offer strong value and meet the diverse needs of local customers with its existing product range,” the Blue Oval brand’s local division added in a short statement.

With models like the Fiesta, Focus, EcoSport and Kuga having long since departed, the Puma’s discontinuation sees Ford’s local passenger-vehicle line-up (excluding the strong-selling Ranger bakkie and the Transit range, that is) reduced to the Territory, Everest, Tourneo Custom MPV and Mustang.

*This is the cabin of the top-spec ST-Line Vignale derivative.*

As a reminder, the Puma touched down in South Africa in November 2023, a few months after Cars.co.za broke the news of its impending arrival. Having debuted in Europe way back in 2019, this small crossover was facelifted overseas in early 2024, though the updated version didn’t ever materialise for Mzansi – and appears to remain off the table for our market.

The local Puma line-up had comprised a pair of derivatives, each powered by Ford’s turbocharged 1.0-litre, 3-cylinder EcoBoost petrol engine. In this application, the familiar forced-induction mill sent 92 kW and 170 Nm to the front wheels via a 7-speed dual-clutch transmission.

*The front-end design of the Titanium variant.*

Before the range’s axing, the Puma 1.0T Titanium had been priced at R573 500, with the flagship Puma 1.0T ST-Line Vignale starting at R617 500 (in each case, not including the cost of a service plan). The larger, more powerful Territory (sourced from China), meanwhile, starts at R593 500.

According to our records, Ford registered 368 units of the Puma in 2023, with that number growing to 873 units in 2024 before dipping to 557 units in 2025 (year to date at the end of October 2025). That puts the Puma’s tally at 1 798 units, though there may well be a few “runout” examples still floating about in Ford’s local dealer network.

Find a used Ford Puma on Cars.co.za!

Frequently Asked Questions (FAQ)

Q: When was the Ford Puma discontinued in South Africa?

A: At the start of November 2025, Ford South Africa officially confirmed that the Puma is “no longer on sale in South Africa”.

Q: When did the Ford Puma launch in South Africa?

A: It launched in South Africa in November 2023. It reached the end of the line after a short 2-year run.

Q: How many Ford Puma units were sold in South Africa?

A: Approximately 1 800 units were sold during its 2-year run in South Africa. Specifically, Cars.co.za’s records indicate a total of 1 798 units were registered from its launch through to the end of October 2025 (368 in 2023, 873 in 2024, and 557 in 2025 year-to-date).