The local introduction of the 2nd-gen BMW 3 Series (E30) opened up BMW to a wider audience. With it came the birth of SA special versions that would immortalise themselves in South African history.
In the 4th episode of a six-part video series about the history of BMW in South Africa, Jacob Moshokoa discusses the cultural impact of the evocative inline-6-powered apex coupe derivatives of the E30-generation 3 Series. Cars like the 333i and 325iS, which were developed and built in Mzansi during the mid-Eightes and early Nineties.
BMW SA produced just 210 units of the 333i. This was after it was decided not to import the left-hand-drive-only E30 M3. A model which would dominate touring car racing for many years. The 333i was a mixture of Alpina parts and a 3.2-litre straight-six engine transplant. It became iconic on the streets of SA.
The 325iS followed a few years later. It was immediately used in local Group N (production car) racing to demonstrate its pedigree. The 325iS even has a nickname locally. BMW enthusiasts refer to it as a Gusheshe, which simply means ‘fast thing’.
We speak to the people behind the cars. Former BMW SA managing director Dr Walter Hasselkus (1984–1989). Motorsport & product planning manager Paul Weavers. And head of vehicle testing, Geoff Goddard. Who share their memories of the era.
Keen on buying the BMW book mentioned in the video? Buy it here!
Order a limited-edition 1/18 scale model of the 333i at SentiMETAL
Order a A2 or A3 print of a 325iS, 333i, or other unique-to-SA BMWs
Driving the BMW 333i – Ciro meets his Heroes (Video)
Classic Drive: BMW 325iS “Gusheshe” & 333i
Other ‘BMW 50 Years’ series episodes:
Mzansi’s love for BMW M cars – BMW Group SA Chronicles (Ep 6)
The story behind BMW’s iconic TV adverts + BMW SA exports – BMW Group SA Chronicles (Ep 5)
The M1-engined 745i – BMW Group SA Chronicles (Ep 3)
How BMW’s SA race cars were born – BMW Group SA Chronicles (Ep 2)
Celebrating 50 years of BMW in SA – BMW Group SA Chronicles (Ep 1)
