Cars
The new BMW’s 3 Series Coupé is a sales success and a winner with the critics.
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The new BMW’s 3 Series Coupé is a sales success and a winner with the critics. On sale since October 2006, BMW has sold 729 of the new generation model, with its hyper-performance Twin Turbo straight six engine the driving force behind its show-vroom appeal. The all new E92 generation Coupé also finished on the podium in the annual WHEELS Car of the Year judging, the top imported car, and top luxury car overall. Electrifying acceleration from the silken-smooth 225 KW motor has propelled the 335i, and its 323i and 323i six-pot siblings even further ahead of its closest rival in the heads and hearts of compact luxury sport coupé buyers in Australia. In the past ten years, the E36 and E46 generation BMW 3 Series Coupés have been overwhelmingly successful in the market, offering a heady mix of six-cylinder smoothness, agility and power. In the E36 generation, a feisty four-cylinder motorsport tuned engine also enthralled buyers, but with the advent of the E46 in 1999, the 3 Series Coupé became a six-cylinder-only model, emphasising its premium market credentials. From the start of 1997 to the end of 2006, BMW sold 11,470 3 Series Coupé models, compared with 6,938 of its closest rivals, a lead of more than 65 percent. In some years the BMW outsold its rival by more than 3 to one. These figures do not take into account the track-bred M3 supercoupé. The powerful appeal of the 3 Series Coupé is enduring. No better example can be found than in the year when its closest rival was renewed (in 2003) and all-but tripled its 2002 sales. But even then, the BMW 3 Series Coupé was still a mighty 10 percent more popular with buyers. Worldwide the 3 Series Coupé has a very special role to play in the 3 Series family. Its best sales year in the E46 generation was 78,600 sales in 2000, while its last year in full production (2005), it achieved more than 25,600 sales. In all, more than 460,000 BMW customers drove off in a new E46 3 Series Coupé. |
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