Opel have named singer/song writer Katie Melua as their new brand ambassador. The collaboration will come together with Katie’s 2011 tour of her latest album; ‘The house’. The tour will cover 50 European cities starting in Germany on the 9th of March.
It’s not the most obvious collaboration, that of a vehicle manufacturer and a singer and it will be interesting to see just how much positive association the 2 parties can gain from this partnership. Opel note that: “The key brand values in our strategy are innovation, dynamics and emotional design – as well as consistent environmental awareness and social responsibility. We are committed to these values and Katie Melua stands for them in a very credible and authentic fashion”
Both Katie Melua and Opel have environmental awareness as pretty much their only common ground, so hearing the other comparisons is a bit of a stretch. That said though, everyone seems to like Katie Melua so it can only bring good things to the Opel Brand. One would however have thought that a far more obvious partnership would have been that of Katie Melua and a Chinese bicycle manufacturer…
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Cars
